AdSense is a program run by Google that allows website owners to earn money by displaying targeted ads on their sites. To participate, publishers must adhere to certain policies. Here are key points of the AdSense policy:
1. **Content Requirements**: Websites must have unique, high-quality content. Prohibited content includes:
- Adult material
- Copyright-infringing content
- Violence or hate speech
- Hacking/cracking content
- Drug-related content
- Misleading or false information
- Content related to weapons, tobacco, or alcohol
2. **Clicking Behavior**: Publishers cannot:
- Encourage users to click on ads
- Click their own ads
- Use deceptive placement to increase clicks
3. **Ad Placement**:
- Ads must not obstruct content or mislead users.
- Publishers must avoid excessive ads or ad-stuffing that harms user experience.
4. **Traffic Sources**: Traffic to the site must come from legitimate sources. Prohibited practices include:
- Automated traffic or bots
- Purchasing traffic from untrusted sources
5. **Mobile-friendly**: Sites need to be responsive and accessible on mobile devices.
6. **Compliance with Laws**: Publishers must comply with all applicable laws, including data protection and privacy laws (e.g., GDPR). Websites must also provide clear privacy policies.
Violating these policies can lead to account suspension or termination. It's important to review them regularly, as Google updates them periodically.
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