Definition: - Content marketing is a competitive marketing strategy that focuses on producing and delivering useful, appropriate, and reliable content in order to draw and maintain a specific audience — and, essentially, to generate profitable consumer activity.
The role of content marketer is responsible for attracting and converting prospects into customers, as well as customers into repeat buyers, by planning, creating, and sharing valuable content.
Different types /forms of great content
- Writing forms:
- Articles for a blog.
- Descriptions of the products
- Landing pages are a type of web page that is used to direct
- Releases to the media.
- Guides that are long in length.
- Frequently Asked Questions
- a copy of the email
- Copy for an advertisement.
- eBooks are electronic books.
- Papers that are white.
- Case studies are a form of case study that is used to
- visual content
- video creations i.e vlog
- studio production.
- Video shot on location.
- The vox pops.
- Testimonials or video interviews.
- Animations are fun to watch.
- Demos on the internet.
- Demonstrations of products.
- Promotions for businesses.
- Footage from the case.
- GIFs are animated graphics.
- The terms "virtual reality" and "augmented reality" are interchangeable.
- Forms of graphics :
- Infographics are a type of graphic.
- Illustrations were created just for you.
- CTAs are called to action.
- Formatting the content.
- Mockups of the web and wireframes
- On social Media:
- User-generated content.
- Campaigns with hashtags
- Social media posts that are complementary to one another.
- Examinations.
- Polls and surveys
- Competitions.
- Audio Forms:
- Podcasts are audio recordings that are broadcast over the internet.
- Webinars are presentations over the internet.
- Interviews were taped.
content marketing strategy
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