Defination : - Social media marketing (SMM) is a form of Internet marketing in which social networking sites are used as a marketing tool. SMM's aim is to create content that people can share with their social networks in order to help an organization maximize brand awareness and customer reach.
SMM is based on the concept of organic search, which simply assumes that as the website or its associated social network profile becomes more popular, the website's ranking on search engines increases, i.e. it appears among the first few pages.
Given that 90 percent of internet users do not look beyond the first page of a search engine, and that 70 percent just click on the first three pages, it is clear that ranking on the first page of a search engine is the only aim to reach for when optimizing a website.
The Advantages in Social Media Marketing
- Boost website visits by the brand visibility.
- Content delivery can now be done more quickly and easily.
- Interaction with the target demographic on a regular basis
- Insights into the industry, business, and competitors
- Increased community involvement;
- lead production and sales
- retaining customers
- Increase in website traffic;
- expansion of the audience;
- dealing with negative feedback;
- feedback investigation;
- monitoring of competitors and patterns
- raising brand recognition
- Product trend analysis
SMM allows a business to receive direct input from consumers (and prospective customers) while still making the business seem more personable. Customers may use social media's engaging features to ask questions or express complaints and feel as if they are being heard. This part of social media marketing is known as social customer relationship management.
What is the best way to use SMM?
Social Media Marketing is based on the Social Media Optimization (SMO) philosophy, which is the enhancement of a company's presence on social networks.
SMO, like Search Engine Optimization (SEO), draws fresh, one-of-a-kind traffic to the targeted website.
Why do search engines think about social networks? Simply how many people use social media to browse for things, exchange links, and thereby contribute to the creation of a strong network of links (link building campaign).
SMM, also known as SMO, can be accomplished in two ways:
- Active SMM promotion
- SMM passive promotion
Active SMM promotion sites
Active promotion entails using connections (applications) that lead from the website's content to social networks (similarly to RSS and social media share buttons). The following social networks should be used for SMM:
- Google+
- YouTube
Each social network has its own set of Terms of Service, which vary between natural persons and legal organizations, such as businesses.
Only businesses have the luxury of running a paid ad advertisement in order to attract a larger audience, thus increasing access to a website or a specific web page.
SMM passive promotion
Passive promotion entails endorsing events on social media by changing statuses, posting videos, tweets, or blog posts.
Users' responses can be further studied to fix challenges, eliminate dissatisfaction, and enhance their brand experience.
What's particularly helpful is that the input is gathered in real time, which speeds up the whole process and opens the door to a new level of collaboration.
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