भारत में गेमिंग की स्थिति चीनी दिग्गज अलीबाबा PayTM के साथ अपने बैकिंग के माध्यम से भारतीय गेमिंग बाजार में भाग ले रही है, जिसने AGTech Holdings के साथ मिलकर Gamepind के रूप में जाना जाने वाला गेमिंग प्लेटफ़ॉर्म लॉन्च किया। भारतीय स्टार्टअप ने अंतरिक्ष में भी प्रसिद्धि हासिल की है, जिसमें भारतीय मोबाइल गेमिंग क्षेत्र में Nazara and Absentia making waves हैं।
अन्य चीनी कंपनियों ने भी भारतीय बाजार के साथ निवेश किया है, जिसमें Tencent ने PUBG मोबाइल और उसके साथ होने वाले टूर्नामेंटों के साथ तूफान का दृश्य लिया है। इसी तरह, Nvidia ने भारत में गेमिंग बाजार की स्थिति को बढ़ावा देने के लिए 5 C GamerConnect इवेंट आयोजित किए हैं। यह भारत में गेमर्स के समुदाय को विकसित करने के लिए भी है।
To an audience hungry to hear about the latest blockbuster video games, the announcement must have seemed something of a footnote. But for Xbox and the vast and growing gaming audience of India, it was an integral statement of intent.
Emerging regions such as India have become a new frontier for the £110bn industry’s biggest players.
“One of the things I'm really excited about is the geographic rollout of Xcloud,” said Spencer.
Out of the 15 million PC and console gamers in the country, two million are esports gamers and nearly 1000 are pro gamers in India.
The rise of the Internet and the low cost of Internet services has enabled the rise of streaming platforms.
These allow players to stream their games on YouTube or Twitch, with over 2 million individuals in India has grown to watch esports as a pastime.
Prize pools have increased from a total of 5.6 crores in 2018, which represents an increase of 172% over last year's announced prize pool of 2.06 crores.
Games Dota 2 and CS: GO have doubled their prize pools to ₹1.1 crores over the same period.
Tencent and Oppo have entered the market with a 50 lakh tournament for PUBG Mobile, with the market continuing to change.
The rise of gaming institutes has also increased the number of individuals undergoing training for participating in esports championships.
Multiple esports event organizers such as Godwin Gaming, COBX gaming, Playtonia, and LXG are fighting it out for market share.
They have also begun to gain a large amount of popularity owing to the easily accessible nature of esports to the general public.
These championships provide advertising opportunities for companies in the gaming space, along with targeted advertising by specific demographics.
As gamers are likely to attend an esports event, it is a good idea to advertise gaming products there to maximize relevancy to their target audience.
This is what makes India such a lucrative opportunity for gaming companies, as it is not only a new market in terms of hardware but also in terms of the games themselves.